LOGO DESIGN PROCESS
Our logo design process follows the international standard logo design theory that was applied by some of the most famous international brands such as Apple, Google, Starbucks, Pepsi, etc.
Logo designing is a complex process which requires careful understanding of needs and deliverables; of concepts from start to completion; and of creativity, skills and storytelling abilities.
At times the process may become confusing. Whether you are a layman on design, fret no more. The following short explanation will guide you through.
The time allocated for a logo design project is 2-4 weeks when we commence.
STEP 1 LOGO CREATIVE BRIEF
Understanding the creative brief that submit by client and case study about client’s industry & background
STEP 2 MARKET RESEARCH
Conduct research focused on the industry itself, its history,
and its competitors
STEP 3 DRAFT SKETCHES
Draft as much ideas as possible on sketchbooks for more possibilities
to generate great Ideas
STEP 4 BRAINSTORMING SESSION
A team of designers generating the ideas and fresh directions that suits & represents the client’s business or branding
STEP 5 IDEAS VISUALIZATION
Develop the best ideas from sketches to vector logo. Refined the logo
with golden ratio and ready in mockup for presentation
STEP 6 SUBMIT & FEEDBACK
Submit the best logo options to the client. Follow-up with client and understanding the client’s feedback
STEP 7 DESIGN REVISION
Revise accordingly from client’s feedback and designers tweak aspects
like shape, colors and fonts
STEP 8 ARTWORK CHECKING
Make sure the vector logo is in correct format. E.g. full path, alignment, color codes and logo versions
STEP 9 FINAL ARTWORK
Final confirmation of the logo design and deliver the logo to client via online transfer for easy downloading
STEP 10 USE YOUR LOGO WHEREVER YOU WANT!
All our logos are designed using vector graphics which are scalable to any size without losing visual quality
Time to celebrate!