WHAT A LOGO IS.
To understand what a logo is, we must first understand what it is for.
A logo is for… identification.
A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logo’s derive their meaning from the quality of the thing it symbolises, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like.
To illustrate this concept, think of logos like people. We prefer to be called by our names – James, Derek, John – rather than by the confusing and forgettable description of ourselves such as “the guy who always wears pink and has blonde hair”. In this same way, a logo should not literally describe what the business does but rather, identify the business in a way that is recognisable and memorable.
It is also important to note that only after a logo becomes familiar, does it function the way it is intended to do much alike how we much must learn people’s names to identify them.
The logo identifies a business or product in its simplest form.
WHY LOGO DESIGN DOES NOT COST CHEAP PRICE?
Logo design in today’s world is totally under rated. People do not understand how important a good logo is and how valuable it is to their business and this is why I am going to outline some very important facts telling you exactly why logo design should not cost cheap price and why your logo is not something you should take lightly.
1. A logo is the very first impression
people get of your company
Before a potential client even walks through your door, your logo is a representation of your company. It can make a company appear large, small (whether it really is or not) fun, serious, professional…
2. A logo needs longevity
Once a logo is designed it will represent your company for
3. A logo needs to be original
A logo should be designed specifically for your company.
A cheap “generic logo” may not reflect your company’s values.
A cheap logo may also use clip art which could end up
being used by another company.
4. A logo should look professional
You wouldn’t take a potential new client to Mamak for lunch, in effect this is what is being done with a cheap logo. A logo should give your company a professional image, appropriate to its needs.
5. A logo should reflect the time and thought gone in to designing it
One of the problems here is that people don’t always realize the amount work that goes into a professionally designed logo example like the "Logo Design Process".
6. A logo is the starting point of your
whole corporate image
The colours typography and style of a logo will often dictate the corporate look of the rest of a company’s literature.
BEWARE OF UNPROFESSIONAL LOGO DESIGNER!
In order to proceed the logo design professionally, we need a period of time to complete with the logo design process. It is impossible for these "logo designer" to charge you a cheap price after these process. Individuals with common-sense will know the cost of an idealistic design.
In today’s industry many so called “logo designer” use generic logo which is found from internet such as Google, Pinterest and other free download sources. With a little bit of editing, they resell the logo to the client. This ‘generic’ process makes the logo mainstreaming, lack of originality and creativity, which makes the main reason why these logo designs is so much cheaper.
A logo should be designed specifically for your company with connotation. A cheap logo may not reflect your company’s values. A cheap logo may also be a clip art element that could end up being used by another company and
risk being sued by other companies as well.
Client looking for
a logo designer
Copy generic logo from internet
Send the final
logo to client
Ended up similar
logo being used
risk for being sued by other companies
WHAT MAKES A GOOD LOGO?
If you have never been involved in branding before it is a good idea to consider what actually makes a good logo? This infographic displays the spheres of influence behind what can make a quality logo design.
Balance: At the centre of all this is the composition balance of the design. A common mistake is making a logo which looks cool all alone on a white page, but just never sits correctly when in actual usage.
Simplicity: The first critical aspect of a quality logo is that it is simple. Look at all the globally successful brands and they are remarkable simple; Apple and Nike. There is nothing to gain and everything to lose by complicating a logo design.
Originality: The lack of originality affects a brand in every way. A logo sole purpose is to identify your company. If the logo can be confused with another business then it is not doing a good job.
Versatility: A good logo should work in a variety of situations it may find itself. Black and white, on-screen, printed one colour, embroided, on a pen etc.
Contrast: Along with simplicity, contrast is important. If you have a light yellow logo it will stand out against a dark background but not a light one.
Memorable: A good logo should be recongizable as yours. When someone sees your logo for a second time they should know that they have seen your business before.
Timeless: Leave trends to fashion. A good logo does not rely on a popular trend to look good. Look at Coca-Cola, their logo is relatively unchanged since 1885. Simply brilliant.
STANDARD TYPES OF LOGO
There are a number of ideas floating around about what a logo really is. If we were to ask most people what a logo is, they would have a variety of different answers, but they would probably all be right in one way or another. The reality is, there are a number of different types of logo “marks” you could choose to utilize for yourself. In the following image, we’ll briefly explain the 5 main types of logos and show some examples of each you’ll probably recognize.
The human mind can easily remember a simple form much easier than a complex one.
A uniquely styled font
type that spells out the company or brand name.
Letter marks are
They use brands first letter.
of a symbolic and
An emblem logo encases
the company name
within the design