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What A Logos Is

To understand what a logo is, we must first understand what it is for. A logo is for… identification.

​A logo identifies a company or product via the use of a mark, flag, symbol or signature. A logo does not sell the company directly nor rarely does it describe a business. Logo’s derive their meaning from the quality of the thing it symbolises, not the other way around – logos are there to identity, not to explain. In a nutshell, what a logo means is more important than what it looks like.

​To illustrate this concept, think of logos like people. We prefer to be called by our names – James, Derek, John – rather than by the confusing and forgettable description of ourselves such as “the guy who always wears pink and has blonde hair”. In this same way, a logo should not literally describe what the business does but rather, identify the business in a way that is recognizable and memorable.


It is also important to note that only after a logo becomes familiar, does it function the way it is intended to do much alike how we much must learn people’s names to identify them.

​The logo identifies a business or product in its simplest form.

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Why Logo Can Never Be Cheap?

Logo has always been impactful, but underrated. Many people often failed to realize the importance of a good logo and how valuable it is to their business. We wanted to highlight some very important facts on why logo design should never be cheap and why designing a logo is not something you should take lightly.


A Logo Needs Longevity

A logo is a long-term investment that represents a company's brand identity. It should be timeless, recognizable, and memorable to remain effective over time. Investing in a logo that has longevity establishes a strong brand identity that helps a company stand out.


A Logo Needs To Be Original

A logo should be designed specifically for your company. A cheap “generic logo” may not reflect your company’s values. A cheap logo may also be a clip art that is similar with other company.


A Logo Should Look Professional


You wouldn’t take a potential new client to a ‘Mamak’ for lunch, in effect this is what is being done with a cheap logo. A logo should give your company a professional image, appropriate to
its needs.


A Logo Should Reflect The Time &
Thought Gone In To Designing It

One of the problems here is that people don’t always realize the amount work that goes into a professionally designed logo as shown in our logo design process.


A Logo Is The Starting Point Of
Your Whole Corporate Image

The colours typography and style of a logo will often dictate the corporate look of the rest of a company’s literature.


A Logo Is The Very First Impression
People Get Of Your Company

Before a potential client even walks through your door, your logo is a representation of your company. It can make a company appear large, small (whether it really is or not) fun, serious,

Unprofessional Logo Designers

In order to proceed the logo design professionally, we need a period of time to complete with the logo design process. It is impossible for these "logo designer" to charge you a cheap price after these process. Individuals with common-sense will know the cost of an idealistic design.

In today’s industry many so called “logo designer” use generic logo which is found from internet such as Google, Pinterest and other free download sources. With a little bit of editing, they resell the logo to the client. This ‘generic’ process makes the logo mainstreaming, lack of originality and creativity, which is why these logo designs is so much cheaper.
A logo should be designed specifically for your company with connotation. A cheap logo may not reflect your company’s values. A cheap logo may also be a clip art element that could end up being used by another company and risk being sued by other companies as well.


Client looking for
a logo designer

logo designer

Copy generic logo
from internet

Send the final
logo to client

Ended up similar
logo being used

Risk for being sued by other companies

What Makes
A Good Logo?

If you have never been involved in branding before it is a good idea to consider what actually makes a good logo? This infographic displays the spheres of influence behind what can make a quality logo design.


"Sense" is a celebration of the innate design prowess and intuitive vision that some are blessed with. It's a level of mastery that not every designer can aspire to achieve. But for those who are able to tap into their creative potential, a profound realization awaits - that the key to exceptional logo design lies in simplicity. Yes, the most minimalistic of symbols holds the power to capture the essence of a brand and etch it into the hearts of consumers. So, let us embrace our design talents and strive to unlock the secrets of the perfect logo - where less truly is more.

"Concept" recognizes that every logo design is a unique representation of a brand's soul. A strong concept can instill a deeper sense of faith in the hearts of the masses, elevating the brand to a whole new level. Let us create concepts that resonate with a brand's essence, touching the hearts and minds of all who encounter it.


"Remember" acknowledges that in an era of countless brands, our subconscious tends to gravitate towards logos that are easy to recall. Complex designs, on the other hand, are often forgotten by our subconscious minds. That's why a great logo should be immediately recognizable and memorable - think Nike or Apple. After all, a logo that's easy to remember is a logo that truly stands out from the crowd.


"Distinct" emphasizes that great logo design should be based on the symbol recognition of the current era. Symbols that are easily recognizable and memorable are more effective in conveying the intended message. This recognition is what we commonly refer to as a shared cognitive understanding of a symbol. Think of Nike's "check mark" or Apple's "bitten apple" - easily understood and etched into our collective consciousness. A logo that is confusing and difficult to interpret is a missed opportunity to make an impact. Let us strive for logos that are distinct and easily recognizable, representing a brand's essence with clarity and style.

"Unique" emphasizes that a good logo design should stand out from the market competition. It helps a brand to be easily distinguishable and recognizable in the market. The most common market mistake is to use a symbol related to the industry as a logo design. For example, a brand selling cars will often use a car symbol in their logo, which not only results in every competitor using the same symbol but also makes it difficult to trademarking. To truly create a unique logo, we must think outside of the box and create a design that sets us apart from the competition. Let us strive for logos that are one-of-a-kind, reflecting a brand's individuality and uniqueness in the marketplace.


"Simplicity" is a fundamental element of a great logo. Take a look at some of the most successful brands in the world - Apple, Nike - their logos are strikingly simple. A logo that is overly complicated risks losing its effectiveness and impact. By keeping a logo design simple, we can convey the brand's essence with clarity and elegance, making it easy for customers to recognize and remember. So let us embrace the power of simplicity in logo design, and create designs that are memorable, timeless, and impactful.


"Balance" in logo design is crucial, and the Golden Ratio, also known as the Fibonacci sequence, is a powerful tool for achieving it. By incorporating the Golden Ratio into a logo design, we can create a visually pleasing and harmonious composition that balances size, shape, and spacing. This principle creates a sense of symmetry and proportion that is both aesthetically pleasing and memorable. Thus, let us not forget the power of the Golden Ratio in logo design, and strive to incorporate this timeless principle into our designs, creating logos that are not only visually stunning but also balanced and harmonious, leaving a lasting impression on our audiences.

Standard Types
Of Logos

There are a number of ideas floating around about what a logo really is. If we were to ask most people what a logo is, they would have a variety of different answers, but they would probably all be right in one way or another. The reality is, there are a number of different types of logo “marks” you could choose to utilize for yourself. In the following image, we’ll briefly explain the 5 main types of logos and show some examples of each you’ll probably recognize.

Senseplus Creative Brief Logo Styles-01.jpg

Symbolic A direct & easy to remember design without brand name.
Logofont : The complete font family as logo is an all-time favorite in the market.
Logotype A uniquely styled font type that spells out the brand name.
Letter marks : A typographic design combined using the brand name's letters.
Combi Marks : A combination of a symbol and the brand name.
Emblem An design that encases the brand name & the design.
Mascot : An illustrated character that represents the brand.

Why Choose Senseplus?


Multi Award

We hold multiple
Business Award and top sales record in
the industry



We have a team
of designers with
over three years
of experience
in designing logo



Our designers
take great pride
in their work & we
will never deliver
plagiarised works



Our logo designs
not only features
style, but embodies
meaning & ideas.



More than thousand
clients around the
world satisfied with
our work & style!

If you're interested in working with a friendly, professional, and creative design studio for your project, please click the button below to fill out the logo creative brief.

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