Build
Your
Brand Universe!
Every brand has its own universe, but it needs the right identity to be discovered. Through strategy, creativity, and visual storytelling, we shape your brand into a clear, meaningful, and memorable presence that connects with the right audience and stands apart from the ordinary.
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BRANDTEGY™
SIGNATURE BRAND STRATEGY
BY SENSEPLUS
Brandtegy™ is our signature brand strategy approach created to help brands grow with clarity, consistency, and purpose. From strategic foundation to visual identity and market communication, we shape brands with a complete system that makes them easier to understand, recognize, remember, and choose.
PHASE 1
BRAND
BUILDING
The foundation stage of the brand. Through Diagnosis, we understand where the brand stands today. Through Blueprint, we define where the brand should go next. This phase creates a clearer direction before moving into identity and communication.
DIAGNOSIS : Segment • Product • Positioning • Market • Channels • Image • Recognition • Advantage
BLUEPRINT : Consistency • Differentiation • Trust • Insight • Connection • Focus • Memory • Resonance
PHASE 2
BRAND
IDENTITY
The expression stage of the brand. Through Attitude, we define what the brand believes, says, and stands for. Through Design, we translate that attitude into a visual identity that can be seen, felt, and remembered.
ATTITUDE : Story • Mission • Vision • Goals • Slogan • Value • Principles • Tone of Voice
DESIGN : Logo • Colours • Typography • Pattern • Imagery • Theme • Guidelines • Collaterals
PHASE 3
BRAND
COMM.
The activation stage of the brand. Through Tactics, we plan how the brand should move in the market. Through Marketing, we bring the brand closer to the right audience with stronger visibility, engagement, and response.
TACTICS : Conversion • Audience • Community • Data • Survey • Crossover • Management • Evaluation
MARKETING : Advertising • Interaction • Media • Ambassador • Content • Trend • Creativity • Search Engine
BRAND
IDENTITY
A brand identity is more than just a logo. As a business owner, your goal is to have a brand that is professional, recognizable and authentic to you. We will work together through the branding process to develop and design a cohesive brand identity that will reflect your core values and attract your ideal customers.
SOLAR PACKAGE
BRAND IDENTITY
PACKAGE INCLUDES :
• Brand Logo (A graphic mark or symbol used to aid and promote public recognition)
• Brand Story (Enhance your story for deeper emotional connection with your market)
• Brand Concept (The core purpose and values driving the creation of this brand)
• Brand Slogan (A memorable phrase expressing the brand’s essence and emotional appeal)
• Brand Colours (A colour direction for recognizable design across various media)
• Brand Typography (Font direction used to express the brand name and overall personality)
• Brand Element (Element helping create memorable brand expressions and recognition)
• Brand Imagery (Images used to express the brand’s mood, style, and personality)
• Brand Theme (A unique illustration and mockup proposal to define the brand’s overall feel)
FINAL DELIVERABLES :
• Brand Book (In "PDF" Format) (Approx 12 Pages)
• Working Source Files (Adobe Illustrator “AI” Format)
PROJECT AVAILABILITY :
To maintain our work quality, we only accept up to 3 ongoing branding projects at a time.
New customers may need to wait for the next available slot.
Favorite Add-On:
• Brand Guidelines - Brand guidelines are composed of rules on how to use your brand’s visual elements
• Brand Website - A website can increase a business's credibility and professionalism by providing customers with a digital presence
• Brand Character - Character are the faces that lend your brand a distinct personality, which in turn differentiates you from the others brand
• Brand Collaterals - The collection of media used promote the brand and support the sales and marketing of a product or service
SAMPLING OF BRAND COLLATERALS :
• Business Card / Company Profile / Staffwear / Flyer / Brochure / Packaging / Bunting / Banner / Poster / Sticker / Social Media Management / Depends on what your business needs
Brand Identity Process
Our aim is to streamline, guide you step by step and make the process for you enjoyable as possible as I know, starting up a business or rebranding while working on your business is overwhelming and can be a stressful time. Below, is a breakdown and timeline, to help you get an idea of what is involved in the process for my Brand Identity projects.
First step to do, is fill out the branding creative brief.
The time allocated for a Brand Identity project is 1-3 months when we commence.
01
Branding Creative Brief
Take your time fill up the creative brief, the more information you provide will help our designers influence your brands personality and feel that you would like for your project. It is an important process for the branding design stage.
Our designers work through the completed brief and make sure understand your brief. If they not clear on anything, clients servicing will contact you to get further explanation.
02
Project Timeline
We will send you a project timeline after received the payment.
Our project timeline follows a strict plan & steps, starting with your branding creative brief.
03
Moodboard
From here, our designers will start research then create a moodboard for your brand. A moodboard sets the overall feeling/style of the brand and is a collection of different elements such as images, colors, patterns, fonts and etc.
It will be based on the branding creative brief you have filled out, and our designers creative research, and ensure we are on the right track for the overall feel of your brand.
04
Logo Design
Our designer will start creating concepts for your logo. You may check out the details of designing logo at logo design process.
We will provide a Three (3) unique logo design and we will go through a few rounds of revisions. Five (5) rounds are included in all the packages and ensure we get it perfect for you. Feedback to remain on schedule with our project timeline to be provided by 1-5 working days back to us.
Once you are happy with your logo, our designer will move on to creating all of the final elements for the brand.
05
Brand Identity
Once the logo design is completed, our designer will commence creating your brand identity which including Brand Concept, Brand Logo & Rationale, Brand Colors, Brand Fonts, Brand Patterns and Brand Theme in a Brand Book in PDF Document.
06
Transfer Of Your Final Files
We will commence output procedure for the final artwork into source file format & deliver to you.
Time to celebrate!
07
Brand Guidelines (Add-On)
Once brand book is completed, our designer will commence creating your Brand Guidelines. Branding Guidelines are so important to remain consistent across your channels. Also very helpful for anyone else working with your brand to know exactly what to do to keep the designs on brand and cohesive.
08
Brand Collateral (Add-On)
Now it all starts to come together, designing all the brand collateral based on Brand Book & Brand Guidelines, make it remain consistent across your channels. We will put this all together and present it to you and revise until perfect!