Big Sweep Digital Campaign
Our team had the privilege to collaborate with Big Sweep, a renowned lottery ticket company in Malaysia, with a legal license. We were tasked with creating a special digital marketing project called "Lucky To Have You" that was launched on their social media platform in February 2022, just in time for Valentine's Day.
Our main objective for the project was to encourage people to purchase lottery tickets from Big Sweep's online store, and we devised a marketing strategy that would appeal to their target audience. We created captivating social media posts that were accompanied by compelling copywriting, and we also set up the backend of the social media platform to ensure the seamless execution of the campaign.
Thanks to our hard work, the digital campaign was a massive success, resulting in a remarkable 153% ROI for Big Sweep. In addition, the campaign helped to increase their social media following by 11.6K fans across various channels.
Overall, our team was proud to have helped Big Sweep create an engaging digital campaign that not only brought them success but also enabled them to connect with their audience in a meaningful way.